This week has been a crazy ball of fire since Paris Couture Week started on Monday. Right after our presentation in Paris, my team took a flight to Dubaï to showcase our new collection at Sofitel The Palm, for three days of press meetings. The week of the Couture collections is a really strategic time for a fashion house, as we get most of our customers, press coverage and orders during this period. I wanted to give a taste of Paris Couture Week to the Middle Eastern region,

On Monday the 22d of January was the presentation of my fourth Couture collection. Time seems to fly so quickly ever since I’ve been twirling into the storms of Paris Fashion Week ! For this Black Swan collection, I chose to represent woman through the features of a swan. She embodies strength and sensuality. The collection stages the transformation of Princess Odette into a black swan. The skirts - inspired by ballet - are light and flowing. A subtle glow of transparency unv